Brandeis Blue

HEX: #0070FF | Modern Palette

On White
4.41:1
FAIL
On Black
4.76:1
PASS

Color Specifications

HEX
#0070FF
RGB
0, 112, 255
HSL
213°, 100% ,100%
CMYK
100, 56.08, 0, 0

About Brandeis Blue

Brandeis Blue (#0070FF) is a color with RGB(0, 112, 255) and HSL(213.65°, 100%, 100%). It is commonly associated with Playful moods. In design, it fits Neon, Cool styles and is suitable for Text, Button, Background. Its complementary color is Princeton Orange (#FF8F00), which creates strong contrast. Its triadic palette includes #FF0070 and #70FF00. The name comes from Brandeis Blue (English).

  • HEX: #0070FF
  • RGB: 0, 112, 255
  • HSL: 213.65°, 100%, 100%
  • Mood: Playful
  • Style: Neon, Cool
  • Use case: Text, Button, Background
  • Complementary color: Princeton Orange (#FF8F00)
  • Triadic colors: #FF0070, #70FF00
  • The name comes from Brandeis Blue (English).

Live Components

LIGHT
DARK
System Notification Box

Color Palettes

Brandeis Blue #0070FF is used in Monochromatic, Neutral + Accent, Analogous, 3 + 1 + 1 palettes, giving designers ready-made combinations for backgrounds, surfaces, accents, and interface elements.

Monochromatic Five tones of the same hue — a reliable scale for backgrounds, surfaces, and text.
 
 
BRANDEIS BLUE
 
 
Neutral + Accent Four near-neutral tones grounded by a saturated accent — clean and versatile for UI.
 
 
BRANDEIS BLUE
 
 
Analogous Five hues drifting across a 60° arc — naturally harmonious and pleasing to the eye.
 
 
BRANDEIS BLUE
 
 
3 + 1 + 1 Three analogous base colors, one complementary accent, one dark anchor — bold yet balanced.
 
 
 
PRINCETON ORANGE
 

Color Harmonies

Brandeis Blue #0070FF pairs with Princeton Orange (#FF8F00) as its complementary color, and #FF0070 and #70FF00 in triadic combinations. These harmony relationships help create balanced color combinations for UI, branding, and design work.

Complementary

The color directly opposite on the color wheel — creates maximum contrast and vibrance.

BRANDEIS BLUE
PRINCETON ORANGE
Analogous

Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.

BRANDEIS BLUE
Triadic

Three colors equally spaced 120° apart — bold, balanced, and visually rich.

BRANDEIS BLUE
Split-Complementary

Two colors flanking the complement — high contrast with less tension than full complementary.

BRANDEIS BLUE
Tetradic (Square)

Four colors at 90° intervals — rich variety, best when one color dominates.

BRANDEIS BLUE
PRINCETON ORANGE
Monochromatic

Shades and tints of the same hue — cohesive, elegant, and easy to work with.

BRANDEIS BLUE

Shades & Tints

The shade and tint range for Brandeis Blue #0070FF moves from dark #000B1A tones through the base color to lighter #E6F1FF tones, making it useful for depth, hierarchy, and background variation.

BRANDEIS BLUE

Color Characteristics

Mood
Playful
Style
Neon Cool
Use case
Text Button Background

Accessibility Simulation

Deuteranopia #5F5FFF
Protanopia #6A6AFF
Tritanopia #008D8D
Achromatopsia #787878

Frequently Asked Questions

Brandeis Blue (#0070FF) is a color with RGB(0, 112, 255) and HSL(213.65°, 100%, 100%).

#0070FF pairs strongly with Princeton Orange (#FF8F00) as its complementary color. It can also be used with neutral tones for balanced UI and design layouts.

#0070FF is suitable for Text, Button, Background and works well with Neon, Cool styles.

#0070FF is commonly associated with Playful.

The name Brandeis Blue is linked to Brandeis Blue from English, meaning A specific shade of blue associated with Brandeis University..

Name, History & Etymology

Origin Word Brandeis Blue
Meaning A specific shade of blue associated with Brandeis University.
Language English
First Recorded Use Mid-20th Century

History

Brandeis University, founded in 1948 in Waltham, Massachusetts, chose blue and white as its official colors. The specific shade of blue, now known as 'Brandeis Blue' (#0070ff), has been consistently used in the university's branding, athletic uniforms, publications, and digital presence. It represents the institution's identity, academic excellence, and community spirit. The hex code #0070ff is the officially recognized digital representation of this color.

First Recorded Use

Likely shortly after the founding of Brandeis University in 1948, as the color became part of its official identity.

Cultural Associations

Brandeis Blue is primarily significant within the context of Brandeis University and its alumni, faculty, students, and supporters. It evokes a sense of belonging and pride for those associated with the institution. While not widely recognized outside of this specific community, within it, the color is a strong visual identifier.

Similar Named Colors
Blue (Crayola) #1F75FE ΔE 1.71
Royal Blue #4169E1 ΔE 4.75
Ultramarine Blue #4166F5 ΔE 5.06
Azure #007FFF ΔE 5.40

Code Snippets

/* Background */
.element {
    background-color: #0070FF;
}

/* Text */
.element {
    color: #0070FF;
}

/* Border */
.element {
    border: 1px solid #0070FF;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #0070FF,
        #FFFFFF
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #0070FF,
        #FFFFFF
    );
}

// SCSS variable
$brandeis-blue: #0070FF;

// With RGB channels (useful for rgba() usage)
$brandeis-blue-r: 0;
$brandeis-blue-g: 112;
$brandeis-blue-b: 255;

// Usage
.element {
    background-color: $brandeis-blue;
    color: rgba($brandeis-blue-r, $brandeis-blue-g, $brandeis-blue-b, 0.8);
}